Since becoming an independent editing, writing and marketing consultant, I’ve been reading more and more stuff coming into my email inbox than ever before. Newsletters, blogs, tweets, company Websites, you name it. I still read my trusty (and trustworthy) printed New York Times every morning over breakfast, BusinessWeek and others, but I’m finding that I’m spending more of my reading time with internet babble.
I may be sounding like a youngish Andy Rooney here, but it just appears that more and more online b-to-b material written by the so-called experts consists of such experts just shooting off their keyboards more than anything else. They toss out a few ideas; some may be usable, some may even be implementable. But by in large, I’m finding more of it to be internet babble.
Sh*t, what I’m typing right now is basically internet babble, isn’t it? It’ll hopefully stir you up a little, but in reality, I’m just another online talking head.
There is a pro side to this: It is my intent to get you thinking with my prose here. Other bloggers are basically doing the same thing more or less. But although there’s plenty of very good and useful stuff to be read, some who toss out so-called actionable tips are basically shooting from the hip more than anything else.
Hey, I love feedback. And as a former editorial director I reported to once said, “I love getting hate mail.” Take me to the mat here. Tell me how wrong (or right) I am. Hit me with your best shot, and let’s get a good debate going.